Amazing Halloween advert explores gender nonconformity in kids

A heartwarming new film, released just ahead of Halloween, explores gender nonconformity. It was written by friends Alex Day and Brian Carufe, and produced by Max Landwirth and Landwirth Legacy Productions. The director is Almog Avidan Antonir. Asked what had prompted him to make the film, Day told GSN: ‘I had been itching to make something again and one day the idea of just, “Why can’t a boy be Wonder Woman?” popped into my head.

‘I immediately called my creative partner Brian Carufe and the basic premise of what would become “My Heroes” was established in that conversation.

‘Max and the team at Landwirth Legacy Productions fell into my lap through an introduction from another close friend, Toby Wosskow, who directed a previous video of mine and it was a perfect match.

Asked whether he thinks society is moving towards embracing gender non-conformity, Carufe says: ‘Society is traditionally slow at accepting new status quos and gender nonconformity is no different. While we made the film knowing it would resonate with the LGBT community, it carries a message that’s universal, namely being comfortable and confident in every life choice regardless of the opinions of others. That’s a message all brands should be able to get behind.’

In the last couple of years, major retailers have announced the removal of ‘boy’ and ‘girl’ sections. This has included TargetDisney Store and the clothing section of John Lewis.

Alex says that the pair had a particular brand in mind when making the film. Read more via Gay Star News

This 2-minute digital PSA was written by Alexander Day and Brian Carufe, and produced by the team at Landwirth Legacy Productions, as means to challenge gender stereotypes when it comes to children's Halloween costumes.