Right Wing Watch stated, "These kids grew up watching their parents laugh at 'Will & Grace,' which changed people’s opinions, and now the kids don’t have a problem with it.” The group isn't the first to express its disapproval of Archie Comics and the Kevin Keller character specifically. In 2012, One Million Moms threatened Toys 'R' Us with a boycott because the toy chain is carried the controversial Archie Comics issue in which Keller tied the knot in a same-sex wedding.

The comic made news this summer when Archie was killed protecting his gay friend. Jon Goldwater, Archie Comics publisher: "We wanted to do something that was impactful that would really resonate with the world and bring home just how important Archie is to everyone. That’s how we came up with the storyline of saving Kevin. He could have saved Betty. He could have saved Veronica. We get that, but metaphorically, by saving Kevin, a new Riverdale is born.” More